Make a payment

Energy Insights

Your Ultimate Guide to Energy Brokers in Australia

guide to choosing the best energy broker in australia

Energy Brokers assist businesses and consumers in selecting the most cost-effective and suitable energy plans by comparing offers from various suppliers.

Key takeaways

  • Leverage Expertise: Utilising an energy broker allows businesses to benefit from expert knowledge of market dynamics and access to better energy deals.
  • Save Time and Effort: Energy brokers handle the complexities of negotiations and paperwork, significantly reducing the administrative burden on businesses.
  • Achieve Cost Savings: Through skilled negotiations and industry connections, energy brokers often secure rates and terms more favourable than those available directly to the public.
  • Choose Wisely: Selecting the right broker should be based on their reputation, transparency, and the quality of customer support they offer.
  • Evaluate Comprehensive Services: Assess brokers not only on savings but also on the range of services they provide, including energy management and contract flexibility.
  • Focus on Long-Term Benefits: The right energy broker offers more than immediate cost reductions; they provide ongoing support and strategic advice to align with business goals.

Estimated Reading Time: 7 minutes


Choosing the right energy broker in Australia can profoundly influence your business's operational costs and sustainability, making the choice a pivotal one. Energy brokers serve as crucial intermediaries between businesses and energy suppliers, wielding specialised knowledge to secure the most advantageous deals on the market. By engaging the services of an energy broker, Australian businesses are empowered to deftly navigate the intricate energy market, ensuring they make well-informed choices that are perfectly aligned with both their energy consumption needs and financial objectives.

Delving into the role of energy brokers reveals their instrumental part in simplifying the complex processes of energy procurement. With their expertise, businesses can avoid the common pitfalls of the energy buying process, harness cost-efficient strategies, and sustain their competitive edge by minimising expenses, all while adhering to energy regulations and market shifts. This tailored approach not only optimises operational efficiencies but also enhances the sustainability credentials of the business, an essential factor in today’s environmentally conscious market landscape.

Understanding Energy Brokers

An energy broker plays an indispensable role as the intermediary between businesses and energy suppliers. Their primary function is to aid companies in identifying the most suitable energy plans that meet their specific requirements. This involves detailed market analysis, adept contract negotiation, and continuous oversight to ensure that the business's energy needs are fulfilled both efficiently and cost-effectively. By understanding the intricacies of both regional and national energy markets, energy brokers are able to provide bespoke advice that aligns with the unique energy consumption patterns and operational demands of each business. This strategic partnership allows companies to navigate the often volatile energy market with greater assurance and precision.

Why Use an Energy Broker?

Expertise and Insight

Energy brokers offer an in-depth understanding of market dynamics, which is crucial for making informed purchasing decisions. This expertise includes knowledge of fluctuating energy prices, identifying the most financially advantageous times to purchase energy, and pinpointing the most reliable energy suppliers. This market intelligence is vital for businesses looking to optimise their energy contracts in line with market conditions and business goals.


The process of comparing energy prices, negotiating contracts, and understanding market terms is extremely time-consuming and requires specific industry knowledge. Energy brokers handle these tasks, freeing up business leaders to focus on core business activities without sacrificing their energy procurement needs. This is particularly beneficial for businesses without the in-house expertise to manage energy procurement effectively.


Energy brokers have established networks within the energy sector, including relationships with multiple suppliers. This positioning allows them to leverage their contacts to secure exclusive deals that might not be publicly available, often at a more competitive rate than a business could negotiate on its own. By capitalising on the negotiating prowess and industry connections of brokers, businesses can achieve significant cost savings on their energy expenditures.

Choosing the Right Energy Broker

Choosing the right energy broker is critical and requires careful consideration of several factors to ensure the partnership will meet and enhance the business's energy objectives.

Factors to Consider

Reputation and Reliability

It’s essential to evaluate the broker's reputation within the industry. This can be assessed through client testimonials, case studies, and reviews that provide insight into the broker's ability to deliver on their promises. A broker with a solid track record of reliability and successful dealings is more likely to provide valuable service consistent with your business expectations.


Transparency is key in any partnership. Prospective energy brokers should be upfront about their fee structure, how they are compensated, and their contractual relationships with energy suppliers. Understanding these aspects is crucial as it affects the impartiality of the advice provided by the broker. A trustworthy broker will disclose all necessary details to ensure there are no hidden fees or conflicts of interest.

Customer Support

Energy needs can change rapidly due to business growth, operational changes, or shifts in the market. A good energy broker offers not just initial contract negotiation but also ongoing support. This includes monitoring market developments and advising on contract adjustments as necessary. Look for brokers who are proactive about communication and can provide clear, accessible support whenever needed. This level of service ensures that your energy contracts continue to meet your business needs effectively.

How to Compare Energy Brokers

Comparing energy brokers effectively is crucial for selecting a partner that aligns with your business's specific needs and goals. The process involves a detailed evaluation of various factors that impact both the cost and quality of the services provided. Here's a structured approach to making a comprehensive comparison:

Creating a Comparison Checklist

To begin, formulate a checklist that includes key considerations such as fee structures, the diversity of suppliers the brokers have access to, their industry reputation, and the quality of customer support they offer. This checklist will serve as a guide to evaluate each broker on a consistent set of criteria, ensuring a balanced assessment.

Example Comparative Analysis Table

Broker NameServices OfferedAverage SavingsCustomer Support RatingFee Structure
Broker OneElectricity, GasUp to 20%★★★★★No upfront fee
Broker TwoElectricity OnlyUp to 15%★★★★Monthly fee
Broker ThreeElectricity, Gas, Renewable OptionsUp to 25%★★★★★Commission-based

Detailed Evaluation Criteria

Services Offered: Look at the range of services each broker offers. Some may provide comprehensive energy management solutions, including procurement, contract management, and even energy efficiency consulting.

Average Savings: Assess the historical performance of brokers in terms of cost savings for their clients. This is often represented as a percentage and can give you an indication of their effectiveness in negotiating favourable terms.

Customer Support Rating: Consider how existing clients rate the broker's customer service. This includes responsiveness, problem-solving ability, and ongoing support post-contract signing.

Fee Structure: Understand how each broker charges for their services. Some might offer a no upfront fee option, earning only commission from suppliers, while others may charge a flat monthly fee or a combination of both.

Conclusion: Finding the Best Energy Broker for Your Needs

Selecting the right energy broker is about more than just finding someone to negotiate your energy contracts. It's about choosing a partner who can provide ongoing support, offer tailored advice, and proactively manage your energy portfolio to align with your business's changing needs.

Key Considerations for Your Final Decision

Alignment with Business Objectives: The ideal broker should understand and align with your business objectives, providing solutions that cater specifically to your operational requirements.

Expertise and Market Knowledge: They should have a profound understanding of the energy market and the skills to navigate its complexities, ensuring you benefit from the most favourable market conditions.

Long-Term Partnership Value: Consider the long-term value a broker can bring to your business. This includes not only immediate cost savings but also strategic advice for future energy planning.

Why Choose a Professional Energy Broker

Letting a professional energy broker manage your energy needs means you can focus on core business activities, secure in the knowledge that you are minimising costs and optimising your energy use. At Energy Action, we are dedicated to empowering Australian businesses by enhancing their energy efficiency and reducing costs through expert brokerage services.

Connect with us to discover how we can energise your business's future, offering bespoke solutions that drive both operational efficiency and cost effectiveness. Our commitment to client success is reflected in our proactive approach to energy management, helping you navigate the complexities of the energy market with ease and confidence.

FAQs About Energy Brokers

  1. What is an energy broker? An energy broker is a specialist who helps businesses find the best energy deals by negotiating contracts with suppliers on their behalf.
  2. Why should I use an energy broker instead of going directly to the supplier? Energy brokers often have access to better rates and can negotiate terms that might not be otherwise available to individual businesses.
  3. How do energy brokers make money? They typically earn a commission from the energy supplier based on the energy contracts they arrange.
  4. Can I switch energy providers at any time with a broker? This depends on the terms of your contract, but your broker can facilitate the switch at the appropriate time to ensure continuity and cost savings.
  5. Do energy brokers only deal with large businesses? No, energy brokers can assist businesses of all sizes, including small and medium enterprises.

Ready for change? Contact us.


      © 2021 Energy Action. All rights reserved. ABN 90 137 363 636
      Contact Us
      crosschevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram