Make a payment

Energy Insights

Comparing Energy Brokers: A Definitive Guide


Choosing an energy broker is not a decision to be taken lightly. The right choice can make a significant impact on your business' bottom line and sustainability efforts. The energy market can be confusing, fraught with fluctuating prices, varying contract types, and a sea of providers. An energy broker acts as your captain through these choppy waters, but not all are equally competent or trustworthy. So, how do you make an informed choice? In this guide, we will be comparing different types of energy brokers and break down what you need to consider to find the perfect broker for your business.

Why Use an Energy Broker?


Money talks, right? In a business environment where every dollar counts, saving on energy costs can make a real difference. An effective energy broker can navigate through the complex pricing structures and contract terms to negotiate deals that are beneficial for you. They also keep an eye on market trends, informing you when it's best to lock in rates.


Energy brokers are not just middlemen; they are industry experts. They know the ins and outs of regulatory changes, can decode the cryptic language of contracts, and can guide you through grants and incentive schemes. Imagine having to sift through hundreds of pages of legislation and contract clauses yourself. Sounds like a nightmare, doesn’t it?

Types of Energy Brokers


Local energy brokers have the benefit of understanding your immediate business environment. They know the local energy market, including its strengths and pitfalls. This specialized knowledge can offer you tailor-made solutions that may not be apparent to a national broker.


On the flip side, national energy brokers often have more extensive resources and a broader network of suppliers. This scale can provide you with a wide range of options and potentially better negotiation power. Their extensive reach means they can cater to businesses with multiple locations more effectively.

Evaluating Experience

When it comes to comparing energy brokers, experience is a cornerstone. An experienced broker can leverage their years in the industry to your benefit. They've seen market highs and lows, navigated regulatory changes, and likely have case studies to prove their effectiveness.

Track Record Matters

Case Studies

Ever heard the saying, "The proof of the pudding is in the eating?" The same holds true for energy brokers. Case studies offer insights into an energy broker’s real-world performance. Check out the Energy Action case studies for examples of what you should expect.


Word of mouth is still one of the most potent tools for gauging reliability. Check online reviews, ask for references, and perhaps even speak to current clients. Online platforms and industry forums can offer invaluable, unbiased opinions.

Range of Services

Energy Procurement

Good brokers offer a gamut of procurement options to suit your specific needs. Whether it's reverse auctions, green auctions, or solar auctions, you'll want a broker who can provide a tailored service.

Energy Management

Effective energy management goes beyond merely securing a low-cost contract. It involves monitoring your energy usage patterns, suggesting energy-efficient solutions, and even providing net zero strategies.

Additional Factors

Social Responsibility

In today's world, businesses can't afford to ignore their social footprint. It's crucial to align yourself with an energy broker that is committed to social responsibility.


A broker's use of advanced technology, like energy analytics platforms or real-time monitoring tools, adds another layer of value to their services. Dive into the technology they offer before making a decision.

Red Flags

While many brokers may appear to be experts, be wary of those that are not transparent about their fees, those who promise unrealistically low rates, or those who are not willing to provide client references. These are all red flags signaling that you may not be dealing with a reputable provider.


Choosing an energy broker is no small feat. From the type and range of services to their track record and technology adoption, many factors influence who will best suit your needs. Remember, the cheapest option is not always the best one. Instead, focus on comparing the different types of energy brokers and finding the one that aligns with your company’s goals and has a proven track record of delivering value.


  • Why is experience important in choosing an energy broker?
    • Experience translates to industry knowledge, which can help in negotiating better deals and avoiding pitfalls.
  • Can I trust online reviews?
    • Online reviews are a good starting point, but always corroborate with other sources such as case studies or direct references.
  • Is it better to go with a local or national broker?
    • It depends on your specific needs. Local brokers offer localized knowledge, whereas national brokers bring in broader resources.
  • What services are essential for a comprehensive energy management strategy?
    • Look for energy procurement, usage monitoring, and sustainability solutions.
  • How important is a broker's approach to social responsibility?
    • In today’s business climate, social responsibility is more crucial than ever. Aligning with a socially responsible broker reflects well on your business.

Ready for change? Contact us.


      © 2021 Energy Action. All rights reserved. ABN 90 137 363 636
      Contact Us
      crosschevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram