
Paying too much for electricity is common in agribusiness. Swan Brothers were on a contract priced 59% above market. We ran a reverse auction. Six retailers competed. Swan Brothers secured a three year deal across two sites, cutting costs by $188,000.


Paying too much for electricity is common in agribusiness. Swan Brothers were on a contract priced 59% above market. We ran a reverse auction. Six retailers competed. Swan Brothers secured a three year deal across two sites, cutting costs by $188,000.



“This lets us reinvest savings where it matters, back into our land, gear and people.”
Craig Swan, CEO, Swan Brothers Pty Ltd
Energy Action conducted a full-market procurement process, benchmarking Swan Brothers' current rates against offers from six national retailers. Using reverse auction techniques, we secured a three-year deal that reduced electricity costs from a benchmark of $320,000 to just $132,000. This 59% saving was delivered without solar or voluntary renewable contributions, based solely on timing and market expertise. By structuring the contract around actual usage patterns, especially heavy off-peak loads, we delivered real commercial value.
