
Energy Action's process stripped away unnecessary complexity and focused on one goal: certainty at the best available price. GFC secured a two-year fixed price contract and avoided the risks of staying on a floating rate. The verified result was a $89,000 saving.


Geraldton Fishermen’s Co-operative (GFC) is Australia’s leading lobster exporter. Formed in 1950 and owned by its members, it operates landing sites from Mandurah to Kalbarri and processes lobster in Geraldton, Fremantle, and Welshpool.



"Partnering with Energy Action has made the process of negotiating electricity supply
agreements very painless. The reverse auction process is transparent and is highly
efficient at identifying the best option for our business."
- Geraldton Fishermen’s Co-operative
Using Energy Action’s reverse auction platform, GFC was able to bring multiple retailers to the table. The auction format created live competition for their business, which drove down prices across the board. The final bid came in significantly below their benchmark pricing, saving the business $89,000 over a 2-year contract term. The competitive tension made retailers sharpen their pencils, with the winning bid beating GFC’s previous contract by a significant margin.
