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Case study

Geraldton Fishermen’s Co-o

Energy Action's process stripped away unnecessary complexity and focused on one goal: certainty at the best available price. GFC secured a two-year fixed price contract and avoided the risks of staying on a floating rate. The verified result was a $89,000 saving.

The client

Geraldton Fishermen’s Co-operative (GFC) is Australia’s leading lobster exporter. Formed in 1950 and owned by its members, it operates landing sites from Mandurah to Kalbarri and processes lobster in Geraldton, Fremantle, and Welshpool. 

The Problem

GFC operates around the clock with live lobster handling, export-grade freezing, and water quality systems that rely on stable electricity supply.

Energy pricing had become difficult to predict, with volatility causing uncertainty and affecting WA markets.

The cooperative wanted to secure a contract that delivered both savings and certainty.

"Partnering with Energy Action has made the process of negotiating electricity supply 
agreements very painless. The reverse auction process is transparent and is highly
efficient at identifying the best option for our business."
- Geraldton Fishermen’s Co-operative 

The Solution

Using Energy Action’s reverse auction platform, GFC was able to bring multiple retailers to the table. The auction format created live competition for their business, which drove down prices across the board. The final bid came in significantly below their benchmark pricing, saving the business $89,000 over a 2-year contract term. The competitive tension made retailers sharpen their pencils, with the winning bid beating GFC’s previous contract by a significant margin.

Geraldton Fishermen’s Co-o

Energy Action handled the contract process from start to finish, removing the usual pain points around clauses, pricing components and data handling. GFC didn’t have to spend hours comparing offers or questioning fine print. The process was streamlined and backed by clear guidance at every step, giving GFC full confidence in their decision.

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