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FOMO: The Cost of Missing Out on Today's Energy Rates


Hey there! Ever experienced that sinking feeling of FOMO? That's the Fear of Missing Out for the uninitiated. It's that anxious sensation you get when you think you're missing out on something rewarding. Though originally connected with social activities and experiences, FOMO has a significant impact on more serious matters like investments and energy rates. Yep, you heard it right—FOMO can extend to energy rates in the dynamic Australian energy market.

The Concept of FOMO

Origins and Evolution

FOMO isn't a new kid on the block. It's been around since the dawn of social media in the early 2000s. The term became a staple in our lexicon as platforms like Facebook and Instagram grew in popularity. Originally, it was linked to missing out on social events but quickly evolved into a broader psychological phenomenon.

Psychological Underpinnings

At the core, FOMO is driven by the human need for social inclusion and fear of regret. It's often exacerbated by social media platforms that provide constant updates on people's lives, making you feel like you're missing out on something fantastic.

Quick Facts:

  • Originated in the early 2000s.
  • Influenced by social proof and scarcity.

Energy Market Dynamics

Understanding Fluctuations

The energy market isn't static; it's as fluctuating as ocean tides. It changes because of various economic indicators, international relations, and even the weather. Especially in Australia, energy rates can experience significant ups and downs.

Economic Indicators

Factors such as inflation rates, GDP growth, and currency exchange rates have a direct bearing on energy prices. Unforeseen events like geopolitical conflicts can also cause immediate spikes in rates.

The Renewable Shift

Australia has been making significant strides towards renewable energy. The adoption of solar and wind energy is not just eco-friendly but also impacts the energy market in a big way. While it has the potential to stabilize rates in the long run, the transitional period can be quite volatile.

Did You Know?

  • Australia is aiming for 50% renewable energy by 2030.
  • Solar energy consumption rose by an astonishing 46% in 2021.

The FOMO Effect on Energy Rates

FOMO isn't just about missing that weekend party; it can also make you miss golden opportunities to lock in low energy rates. When rates are favourable, the FOMO effect can actually be a good motivator to act fast.

Benefits of Acting Now

Here's the kicker: locking in low rates now can lead to significant savings down the line. Whether you're a business or an individual, current rates are a snapshot in time that might not last. Utilizing energy procurement strategies effectively can result in long-term financial benefits.

Risks of Hesitation

On the flip side, hesitation can cost you dearly. Energy prices are highly volatile, and waiting for the 'perfect moment' might result in higher costs. This is particularly true in high-demand periods where energy prices can spike.

Case Studies

Real-world examples bring concepts to life. Let's explore the impact of missing out on good energy rates.

Business Case

Consider an Australian business that hesitated to lock in rates when they were low. Over a year, they could face an increase in operational costs that reaches into the thousands or even tens of thousands of dollars. This isn't just theoretical—our energy consultants have observed such scenarios.

Residential Case

For a household, a small increase in energy rates can lead to substantial changes in monthly budgets. When the energy bill comes in, you could be looking at a sizeable hike, giving real meaning to FOMO.

How to Avoid FOMO

So, we've scared you enough with the risks, but don't fret! There are ways to sidestep the FOMO trap.

Energy Procurement

One approach is through strategic energy procurement. By employing tools like auctions, request for proposals (RFPs), and tailored buying strategies, you can navigate the energy market efficiently.

Energy Management

Another angle is through effective energy management. By understanding how to use energy more efficiently, you can counteract the effects of rising rates.


By understanding FOMO and how it can affect your decision-making, you're better equipped to tackle the fluctuating energy market in Australia. Don't let FOMO hit you where it hurts—the wallet. Be proactive, informed, and ready to act.


  • What is FOMO?
    • Fear of Missing Out; a psychological trigger causing you to act to avoid regret.
  • How does FOMO affect energy rates?
    • It can motivate you to lock in lower rates but can also lead to rash decisions.
  • Are energy rates constant?
    • No, they are influenced by economic indicators, market demand, and other factors.
  • How can I avoid FOMO on energy rates?
    • Through strategic energy procurement and effective energy management.
  • Is renewable energy cheaper?
    • Over time, yes, but transitional costs and market fluctuations can vary.

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