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Energy Insights

Is Your Business Prepared for the Next Energy Crisis?


Energy is the heartbeat of every modern business operation. Whether it's powering your office spaces, running your machinery, or keeping your online services up and running, you can't operate without it. But as vital as energy is, it's also precarious, susceptible to various factors that can lead to an energy crisis. The question looms: is your business prepared for the next energy crisis?

The Energy Landscape

Australia's energy market is far from simple; it's a dynamic and multifaceted entity. The energy sector comprises various sources such as renewables like solar and wind, as well as fossil fuels like coal and natural gas. Market regulations keep changing, often influenced by politics, global conditions, and technological advancements. It's not just about generating energy; it's also about storage, distribution, and accessibility. These complexities make it imperative for businesses to remain vigilant and adaptive.

The Importance of Preparedness

Why does preparedness matter so much? Imagine a scenario where an energy crisis occurs. We're talking about operational breakdowns, loss of revenue, and even reputational damage. In the worst-case scenario, your business could come to a standstill, leaving your competitors to sweep up your market share. Preparing for an energy crisis is not an option; it's a necessity for business continuity.

The Anatomy of an Energy Crisis

To prepare adequately, understanding what constitutes an energy crisis is critical.

What is an Energy Crisis?

An energy crisis is not just a lack of supply. It's when the available energy resources cannot meet the current demand, leading to skyrocketing prices or a total breakdown of energy systems. Factors that contribute include natural disasters, geopolitical issues, lack of foresight in planning, or even mismanagement of existing energy resources.

Historical Examples

Let's journey back to 1973. The Arab-Israeli war led to an oil embargo against nations perceived as supporting Israel, including the United States and its allies. Oil prices quadrupled, leading to inflation and a stock market crash. Another example is the California electricity crisis of 2000-2001, where market manipulations led to widespread blackouts. These crises disrupted not only the energy sectors but also had rippling effects across various industries.

Factors Leading to an Energy Crisis

  • Political Instability: Policy changes or conflicts can affect supply chains.
  • Natural Disasters: Bushfires or floods can damage infrastructure.
  • Economic Conditions: Recession can lead to decreased investments in energy.
  • Technological Failures: Outdated infrastructure can result in systemic breakdowns.

The Downfalls of Not Having a Locked-in Contract

Operating without a locked-in energy contract is akin to walking a tightrope without a safety net.

Price Volatility

Energy prices are notoriously volatile. Without a fixed contract, you're exposing your business to the whims of the market. One day the prices are reasonable, but the next day they might shoot up because of an unforeseen event halfway around the world. The absence of a fixed contract can significantly impact your operating expenses.

Supply Disruptions

Imagine running a retail business during the holiday season, and the energy supply is cut off without notice. Operations grind to a halt, leading to lost revenue, customer dissatisfaction, and tarnished brand image.

How to Prepare Your Business

It's not all doom and gloom; there are strategic measures you can take to mitigate risks.

Energy Procurement Strategies

Having a strategic approach to energy buying is essential. Different procurement methods, such as reverse auctions or progressive purchasing, can help you lock in favourable terms, ensuring a more stable energy supply.

Green Energy Alternatives

Incorporating renewables into your energy portfolio is not only a smart sustainability move but also an effective risk-mitigation strategy. Options like solar auctions offer you a chance to diversify your energy sources.

Energy Management Tools

Managing energy consumption efficiently can offer dual benefits: reducing your energy bills and lessening your dependence on external supplies. Tools and solutions that provide energy management can help you monitor and control your energy use better.


Being prepared for an energy crisis is not an overnight task but a long-term strategic approach. It requires planning, investment, and the right partnerships. The ramifications of not being prepared can be catastrophic, affecting your bottom line, employee morale, and brand reputation. It's time to move beyond just surviving an energy crisis to thriving through it.


  • What is an energy crisis?
    • An energy crisis is a situation where the available energy resources cannot meet the current demand.
  • Why is having a locked-in contract important?
    • A locked-in contract shields you from the volatility of energy prices and ensures a steady supply.
  • What are some energy procurement strategies?
  • Are renewable energy sources a good option?
    • Yes, renewables can diversify your energy portfolio and are often more sustainable.
  • How can energy management tools help?
    • Energy management tools help you monitor and control your energy usage, leading to potential cost savings.

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